At EaseMyGrowth, we cater to a diverse clientele, including an esteemed partner within the dry fruits industry. As one of our early adopters, they harnessed the power of EaseMyGrowth's innovative QR code technology, specifically tailored for Insight fruit packaging. Their primary goal was to enhance customer engagement and drive increased sales for their brand, primarily operating in Tier 2 and Tier 3 cities in Northern India.
In this endeavor, we incorporated Food grade QR code tags within the Insight packets. Remarkably, within just 6-8 weeks, we witnessed an extraordinary surge in QR code scans, with daily scans surpassing 1000. What's more, we welcomed an impressive average of 500 new customer registrations each day. Over the course of a year, we celebrated several remarkable milestones:
We amassed an impressive total of 400,000 scans for the brand.
Our efforts resulted in nearly 100,000 new brand registrations.
We gained close to 6,000 dedicated followers on the brand's Instagram account.
Over 50% of our customers actively participated in our surveys, providing invaluable insights into customer preferences, the brand's net promoter score, and the geographic distribution of our customer base. Additionally, we received invaluable reviews from numerous retail customers.
This remarkable program created a significant buzz around the brand, establishing a strong foothold in the market. At present, our innovative FMCG SME brand enjoys a unique advantage, leveraging our cutting-edge tools to penetrate the market and collect accurate, invaluable data. EaseMyGrowth's QR codes have proven to be a powerful asset, facilitating a profound and unparalleled connection between brands and their customers.
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