CASE STUDY - Baby Care Industry
At EaseMyGrowth, we proudly serve a diverse clientele. One of our valued partners operates in the baby care industry and was among our early adopters. They incorporated EaseMyGrowth QR codes on the packaging of their premium newborn baby product range, consisting of over 100 SKUs. This brand primarily caters to urban parents in metro cities who have recently welcomed a new baby. In this dynamic industry, having access to customer data is crucial, as baby product requirements change with the child's age.
To encourage customers to share their valuable information, we introduced a cashback incentive. When customers purchased products from retail or online stores, they could scan the QR code on the packaging for an instant cashback. Additionally, customers were prompted to provide details about their baby's birth and name. This data empowered the brand to send personalized birthday wishes, enhancing their connection with customers.
This innovative approach quickly gained traction, resulting in the collection of valuable data from thousands of customers. This story underscores how customer data not only boosts engagement and offers immediate incentives but also holds the potential to provide additional value in the future.
